Hawley Shpiro, a respected figure in the mobile app industry, brings a wealth of experience and a deep passion for the dynamic role of apps in integrated media strategies after a decade with Skai and Unity. With her extensive industry knowledge and strategic approach to sales, Hawley is well-equipped to contribute to MobileAction’s ongoing growth and success.

Let’s hear from Hawley herself why she joined Team MobileAction:

Could you tell us about yourself a bit?

I am an American Israeli, born and raised in California. I moved to Tel Aviv in 2009, where I began my career in app marketing, drawn by Israel’s prominence as a startup nation and a tech hub. I’ve always loved this industry for its dynamism and the opportunity to work with some of the brightest minds across leading app marketing brands and agencies. Having been in sales for 15 years, I have a deep passion for my work, the clients I serve, the companies I’ve represented, and the teams I’ve been part of. Over the last decade, I worked with two notable Apple Search Ads CMPs — Skai for nine years and Luna from Unity for one year. I was involved in the Adquant acquisition by Kenshoo (now Skai) in 2014, leading global sales and later taking on various regional roles within Skai. In 2018, I relocated back to the U.S. to build the apps revenue business for Skai in the Americas, where I lead Sales and established a strong partnership with Apple Search Ads team when the CMP program launched. My roles have spanned across sales and leadership, including AMER and EMEA sales strategist and building Skai’s apps business unit in the Americas from scratch. I wouldn’t change my job for anything. I have a true passion for software sales and the app ecosystem.

Why did you choose to join MobileAction?

MobileAction has been a familiar face for me, since being in the industry for a long time and I’ve always maintained a friendly relationship with its leadership through industry conferences.

I’ve always held the principle of representing companies whose products and visions resonate with me. And as soon as I lose faith in something, I can no longer sell. Realizing that my professional path at previous companies was diverging from my career goals, I decided it was time for a change.

I believe that timing is everything in life, it was the perfect time to make the next move for me. And the opportunity at MobileAction came at a perfect moment.

The first thing I asked about was the product. I was blown away with MobileAction’s Apple Search Ads platform as well as the data and market intelligence tools. I had never seen such an impressive platform with this level of advanced capabilities given that this would be my third Apple Search Ads CMP experience.

My discussions with the board confirmed our alignment in goals and vision for the future and that’s when I knew it was there I wanted to be.

Are there any market trends that catch your attention these days? How do UA managers in mobile space behave?

The evolution of consumer behavior, with a significant shift towards mobile app usage in the last five years, particularly post-COVID, is striking. This increase spans across various industries like gaming, delivery, retail, finance, and streaming. UA managers are increasingly focusing on optimizing key performance indicators like Return on Ad Spend (ROAS) and are prioritizing lifetime value (LTV). They are among the most savvy in the industry, adept at leveraging data to understand app trends and consumer behavior, ensuring their strategies are data-driven and targeted.

One of the biggest stories over the last few years in the app world is the breakout growth story of Apple’s mobile user acquisition ad network Apple Search Ads. What are your thoughts on Apple Search Ads and it being a main media source for apps and/or brands?

Over my career, I’ve had the chance to work with numerous premium direct publishers and media channels, yet Apple Search Ads stands out distinctly. Brands and marketers are continuously exploring diverse media mixes and testing new channels, focusing ultimately on those that deliver the best ROI for further investment.

What sets Apple Search Ads apart from other media sources is its intent-driven nature. Users arrive at the App Store with specific search intents, making this channel especially potent for user acquisition. Savvy marketers and brands recognize the superior Return on Ad Spend (ROAS) offered by Apple Search Ads and are investing in it as a primary media channel. Through comprehensive testing with a Campaign Management Platform (CMP) like MobileAction and close collaboration with Apple Search Ads’ team, advertisers have seen significant decreases in Cost Per Install (CPI) and have been able to scale their user bases by two to ten times.

Effective management, optimization, and performance analysis are crucial across all media sources, not just Apple Search Ads. I am continually impressed by the substantial investments leading brands across sectors like QSRs, fintech, fantasy sports, and delivery apps are making in Apple Search Ads. Ultimately, those who recognize the strategic importance of an app-centric approach to user acquisition tend to invest the most.

There’s still vast potential with more traditional brands that are just beginning to realize the necessity of a solid app strategy in order to build their customer base with loyal users. Part of my role and passion is educating and guiding marketers on how to construct effective app strategies, leveraging tools like Apple Search Ads for growth and engagement.

How does MobileAction’s vision fit into all of this? Are there any complimentary products of MobileAction that could help app marketers to boost their ROAS on Apple Search Ads?

As a new member of MobileAction, I have to say this: There is no other tool in the market that can offer what MobileAction has built. We’re bringing a holistic user acquisition approach to the table, the platform integrates paid and organic user acquisition so well that it supercharges your app marketing efforts.

SearchAds.com’s Co-Pilot and Automations with their pre-designed templates are crucial for optimizing campaigns, offering features like automated bidding and in-depth analytics. These tools are integral to efficiently managing and enhancing large-scale advertising efforts. Additionally, our suite includes Search Ads Intelligence and Custom Product Pages Intelligence, designed to enable marketers to make data-driven decisions effectively.

Combining these with a detailed Ad Intelligence, advanced keyword optimization capabilities on ASO, and market trends, our holistic approach helps mobile apps substantially improve their campaign effectiveness and ROAS on Apple Search Ads and ASO strategies as well as nurtures them with extensive and secure data to help app marketers make informed decisions. This leverages our deep understanding of the app marketing landscape and our partnership with Apple Search Ads, ensuring optimal outcomes for our clients’ advertising strategies.

What does the future look like for the mobile app marketing ecosystem? Where do you see app marketers investing their performance budgets in the near future?

App marketers are continually exploring new channels for user acquisition. From my time at Unity, I’ve seen the potential of Connected TV (CTV), especially with platforms like Roku, which is a leader in the American streaming market and reaches over 80 million US households. CTV is not just the present but also the future of advertising, with significant investment already flowing in—emarketer reports that over $21 billion was spent on CTV in 2022, with a projected annual growth of 18%.

Roku has been successful in partnering with top brands and is keen to expand into the app ecosystem to enhance performance marketing. I believe app marketers will increasingly invest in this channel due to its vast audience reach beyond traditional media. And, Roku’s introduction of Action Ads could be a game-changer for performance marketing for mobile apps. The current challenge is measuring CTV effectiveness, but Roku is collaborating with mobile measurement partners to devise creative solutions for this. I recommend that brands consider testing this channel, and I’m eager to help guide those interested in exploring CTV advertising. And, MobileAction is also working on integrating with additional channels to help marketers manage other sources in our platform, enhancing our tool’s versatility and effectiveness in multi-channel marketing strategies.

If you would like to chat with Hawley, feel free to email her at hawley@mobileaction.co

Interested in MobileAction’s app marketing solutions?

Here are some outcomes our clients have achieved:

• How Entain achieved a 49% CPA decrease in 3 months with Smart Bidding and ASO solutions
• IGG uplifted their installs by 15% and TTRs by 97%
• Vyro’s 40% ROAS jump and 150% Keyword Growth with MobileAction’s solutions

For more information or to see MobileAction’s intelligence, automations and expertise in action, schedule a demo now!

The post MobileAction welcomes mobile app industry veteran, Hawley Shpiro as Director of Global Sales & Strategic Partnerships appeared first on MobileAction.

We are thrilled to reaffirm our SOC 2 Type 2 certification, an indicator of our steadfast commitment to security and transparency for our users since May 2022.

Now, let us provide a detailed overview of what this means and how we protect your information.

What is SOC 2?

A SOC 2 Type 2 report is a detailed evaluation of a company’s internal controls, focusing on how effectively it protects customer data. Organizations using cloud service providers rely on SOC 2 reports to evaluate and mitigate risks linked to third-party technology services. These assessments, conducted by independent auditors, cover key principles such as Security, Availability, Confidentiality, and Privacy.

SOC 2 is not legally required by any organization and provides an independent assessment of a company’s security and privacy control environment.

Why SOC 2 now

MobileAction has accompanied many apps as their mobile growth partner to enhance their visibility both organically and through paid campaigns with its intelligence, automations, and expertise.

Growth is crucial for the mobile app industry, and it must be achieved by prioritizing security and data protection, whether you’re a large enterprise or a solopreneur. Many remarkable marketers and community members built great apps, brought MobileAction into their companies, and received value from our solutions.

This SOC 2 report is for you. We want to showcase our security and privacy measures so you can easily share them and integrate MobileAction into your mobile growth journey. So, if you’ve wanted to use MobileAction at your company, now’s the ideal time for this validation.

What’s in the report?

This report verifies that MobileAction meets the highest security standards for protecting information. An independent auditor thoroughly examined and authored the report. It provides details about our:

• Robust authentication and restricted data access—We audit employee devices and limit customer data access to only those who need it.
• Ongoing monitoring and incident response—We continuously check compliance configurations and can rapidly address any problems.
• Employee security training—We conduct background checks before hiring and provide security education during onboarding and beyond.

The report confirms that MobileAction takes data protection seriously and implements industry best practices. Customers can feel confident their information is secure with us.

Ongoing efforts

SOC 2 compliance is a marathon for us, not a sprint. As MobileAction evolves, it’s important we remain adaptable. As we hire more people in specialized roles, the SOC 2 process will help us establish checkpoints and ensure security guides everything.

For current customers, contact your Account Executive or Customer Success Manager to receive the full SOC 2 report. If you’re considering MobileAction for your team or company, contact sales and mention your interest.

More on our security and privacy commitment is available here. Please reach out to privacy@mobileaction.co with any questions. We’re always happy to provide more details about SOC 2 or anything else!

The post We’re SOC 2 Type 2 compliant — Here’s what that means for you appeared first on MobileAction.

Throughout the year, our teams have worked tirelessly to push the boundaries of what’s possible, delivering solutions that empower our users, from one-of-its-kind tools in campaign management to pioneering products in competitive app analysis. As we wave goodbye to 2023, it’s important to take a moment to celebrate the significant advancements and milestones we’ve accomplished.

Redefining Apple Search Ads Campaign Management with SearchAds.com

Spending Smarter with Budget Allocation

This year, SearchAds.com introduced the one-of-a-kind Budget Allocation feature. This new addition to our Smart Tools empowers users to maximize their returns by wisely allocating their budget to high-potential campaigns. Leveraging data-driven algorithms, it ensures the best possible return without any overspending. This innovation eliminates the need for manual adjustments and storefront investigations, streamlining the process and freeing up valuable time for strategic planning.

Learn more about Budget Allocation here.

Seeing into the Future with Campaign Forecasting

The Campaign Forecasting tool has been a game-changer in predicting the future of Apple Search Ads campaigns. By enabling users to experiment with various daily budget options, it offers a clear forecast of how metrics like Impressions, Taps, and Installs could vary. This foresight allows for precise budget adjustments and the identification of rapidly growing storefronts, ensuring every dollar spent is a step towards success.

Customized Dashboard Reports’ Tailored Insights

In our commitment to personalized solutions, we introduced Customized Dashboard Reports. These tailor-made dashboards provide a comprehensive view of paid and organic user acquisition performance, focusing exclusively on key performance indicators (KPIs) that matter to our clients.

MobileAction: Steering App Growth to New Horizons

Compass: Navigating the App Growth Journey

Compass, our biggest innovation for the market this year, has redefined the app growth journey for ASO Experts and UA Managers alike. By combining Explore’s competitive insights, Trace’s user acquisition analytics, and Impact’s before-and-after analysis, Compass simplifies the complexities of the user acquisition funnel. This product has become the backbone for making informed decisions and achieving sustainable app growth.

Learn more about Compass here.

Introducing CPP Intelligence, a First in the Industry

For Apple Search Ads enthusiasts, we unveiled the first-ever Custom Product Page Intelligence feature. This innovative tool enables users to gain insights into competitors’ custom product page strategies and paid keyword themes, bypassing the need for costly A/B testing. It allows for the fine-tuning of custom product pages based on targeted keywords and competitor analysis, setting a new standard in the industry.

Learn more about Custom Product Pages Intelligence here.

Unleashing the Potential of Google App Campaigns Intelligence

Google App Campaigns Intelligence marks a significant advancement in mobile advertising strategy. It offers comprehensive insights into critical metrics on the Google Play Store, such as impression shares and organic keyword rankings, giving users a competitive edge in their advertising efforts.

Discover Google App Campaigns Intelligence here.

Updated Market Intelligence: The Next-Level of Market Analysis

The revamped Market Intelligence tool, Market Intelligence version 2, brings advanced accuracy to app download and revenue estimates. This tool provides an in-depth analysis of daily and historical data, enabling users to benchmark against competitors and strategize effectively across different storefronts. It offers insights into daily and monthly active users, refining product strategies for optimal growth.

That’s a Wrap!

Reflecting on the past year, we’re proud to say that MobileAction and SearchAds.com have not only met but exceeded expectations in setting new standards in data intelligence and campaign management. Our journey has been characterized by innovation, setting new industry benchmarks and redefining the landscape of app marketing and strategy.

As we transition into 2024, our commitment is stronger than ever. Our focus is clear: to continue delivering pioneering solutions that not only meet but anticipate the needs of our users. We’re dedicated to empowering our clients with the most advanced tools and insights, ensuring they not only stay ahead of the curve but define it.

We’re excited to embark on this journey with our users, partners, and the broader mobile app marketing community. Together, we will continue to break barriers, achieve new heights, and redefine what’s possible in the app market. Here’s to a 2024 filled with success, groundbreaking achievements, and growth. Let’s soar to new heights together!

The post What a Year! Here’s Your 2023 Product Recap appeared first on MobileAction.

In this blog post, we’ll look into the use cases of Explore and discover how this powerful tool can help you make data-driven decisions for your app’s success. First, let’s quickly cover what Explore is and what it does.

The Power of Explore

Explore is a key component of Compass, designed to simplify competitive analysis and provide valuable market insights into the app ecosystem. Explore equips ASO experts and UA managers with the tools they need to gain a competitive edge. Users can easily and quickly obtain a summary of the latest updates on their own apps and their competitors’ apps on a daily basis on one dashboard. As an added benefit, it’s designed to ease your “exploration” journey. You’ll see numerous comparisons across various elements, such as in-app events and ad creative impression shares. Rather than trying to navigate many different pages and sources, you can quickly get redirected to the relevant detailed pages you wish to explore with a single click. You also have the option to export your analysis and easily share it with your team without the need to jump between tabs.

 Here are 5 use cases on some of the ways you can benefit from Explore:

1. Competitive Analysis through Category Ranking Analysis

Rankings play a critical role in user acquisition and significantly impact download numbers. Therefore, any app attempting to acquire more users should prioritize its rank position and strategies to enhance it. ASO experts can also better understand their app’s competitive landscape by analyzing category rankings. Benchmarking your app against competitors in your category is essential, as it helps in identifying trends that are crucial for optimizing your app’s performance.

Compass Explore allows you to understand your app ranking by helping you:

• Track Competitor Rankings: Get a unified view, on one dashboard, of your app’s category ranking compared to competitors.
• Identify Trends: Discover which categories your competitors excel in and optimize your strategy accordingly.

2. Competitive Analysis through App Update Timeline Analysis

Staying up-to-date with app updates is essential to understand the performance changes that are triggered with each update. Explore provides an app update timeline analysis that allows you to track both your app’s updates and those of your competitors. By understanding the timing and frequency of updates, you can adapt your strategy and respond with agility to your competitors’ moves.

App updates can significantly impact app performance. Compass Explore enables you to:

• Track App Update Timeline: Monitor your competitors’ app update frequency and analyze its effect on their app’s growth.
• Plan Your Updates: Gain insights into the timing and scope of updates that work best for your competitors and apply these learnings to your strategy.

Examining Temu’s update frequency suggests a strong commitment to keeping their app current, and their strategies seem to be working. When we look at the app update timeline table, it’s not hard to notice that Temu regularly updates its app more than its competitors. These updates enable Temu to provide a better user experience and signify Temu’s commitment to keeping its app stores up-to-date with the latest trends, seasonal changes, and more effective strategies. Compass Explore speeds up the process of gathering all this information about Temu while also assisting in identifying updates that work well and may benefit similar apps in the same category. Considering it is one unified dashboard, it is easier and faster to see and compare all the app updates. 

3. Competitive Analysis through Ad Intelligence Analysis

For UA managers looking to optimize ad creatives, Explore offers a great amount of insights. You can analyze the performance of the best-performing ad creatives of each competitor and correlate them with spikes in metrics like downloads, rankings, etc…. on a unified dashboard. This data empowers you to make informed decisions when creating future ad campaigns and creatives, ultimately improving your app’s visibility and user acquisition.

Here’s an example from the Gaming category, showcasing the ability to view and compare ad creative strategies on a single page with the specific apps we desire. Utilizing ad networks and impression share data provides insight into the kinds of creatives that perform better, offering the potential for implementation without requiring an extensive A/B testing process.

For mobile apps, first impressions matter; therefore, ad creatives have the utmost importance. Compass Explore empowers you to:

• Analyze Ad Creatives: Find out which ad networks your competitors use to spread their creatives and which ones bring higher impressions. 
• Identify Winning Strategies: Discover which ad creatives performed best for your competitors and adapt your approach accordingly.

4. Competitive Analysis through SearchAds Intelligence Keywords Impression Share Analysis

Keyword optimization is a critical aspect of Apple Search Ads. Compass Explore enables UA Managers to assess competitor actions on high-volume keywords that have brought visibility to the tracked app over the past 7 days.

Remember that you can see all your and competitors’ data on a single dashboard? This includes custom product pages as well. This section lets you quickly capture any compared app’s custom product page usage and impression shares and obtain country-specific insights. If you want more data on your app’s or your competitor apps’ custom product pages, you can also check Custom Product Page Intelligence, where you can analyze through apps, keywords or categories. 

Keywords are the backbone of ASO and UA. With Compass Explore, you can:

• Stay Informed: Keep an eye on your competitors’ high-volume keywords over the past week to stay competitive in the app market.
• Take Easier and Faster Actions: You can track best-performing keywords’ paid impression shares, apply these insights easily to your Apple Search Ads strategy, and adjust your bids accordingly using Automations on MobileAction’s SearchAds.com, the campaign management platform for Apple Search Ads.

5. Competitive Analysis through Brand Protection Analysis

Protecting your brand and maintaining a strong presence in the app market is vital. Explore offers brand protection analysis to help you monitor who is ranking for your brand keywords and safeguard your brand’s reputation. By gaining insights into your competitors’ interactions with your brand keywords, you can take proactive steps to uphold your brand’s integrity and ensure its continued visibility.

To enable brand keyword protection, Compass Explore offers insights into:

• Brand Visibility: Monitor your competitors’ rankings on your high-search-volume brand keywords. Track keyword performance to identify if any competitors are outpacing your brand in search results.
• Competitor Data: Discover your position for competitors’ brand keywords and secure your place in their search results. Identify your rankings to understand where you might appear when potential users search for those terms.

Consider the case of Headspace as an example. They’ve secured their position for brand keywords, ensuring that when someone searches for “Headspace,” their app appears at the top instead of their competitors. Maintaining a strong presence for these trophy keywords is a must to retain high-intent customers and convert those actively searching for your brand. Instead of individually tracking your brand’s position for each keyword across multiple storefronts, with a single click, you can switch between storefronts and track your brand’s position against multiple competitors at the same time, on a unified dashboard . This approach facilitates quicker actions and enables strategic brand protection.

Embrace the Future of Competitor and Market Analysis

Step into the simplified side of app market analysis with Compass Explore. Transform your strategy with streamlined, data-backed insights that empower you to stand out in the competitive app market. It’s more than just understanding the market – it’s about reshaping your app’s destiny with informed, bold decisions. 

Seize the opportunity to redefine your app’s success. Begin today by signing up for a free trial of Compass Explore and chart a course toward market dominance.

The post Optimizing Competitor Analysis: A Guide to Using Compass Explore for Market Insights appeared first on MobileAction.

Whether you’re an ASO Expert or a UA Manager, Compass is here to help you navigate the data overload and let actionable insights illuminate the path to sustainable app growth.

What’s Compass All About?

The daily life of ASO and UA experts is usually packed with multiple KPIs, apps, activities, and countries, struggling to pinpoint the root causes of changes among hundreds of data points and seeking to follow the successful strategies of competitors. 

Compass is your GPS for app market analytics. It clarifies the confusion, offering a unified view of various key metrics and activities that affect your app’s performance. Whether organic growth, paid campaigns, or in-app events, Compass cuts through the data confusion and shows you the way. 

Much like a real-life compass, our compass comprises 3 essential elements.

Explore

Explore is your comprehensive solution for simplifying competitor analysis and gaining data-driven insights into your market. In a crowded app landscape, staying competitive can be challenging. There are endless data points you need to visit to understand the strategy of your competitors. That’s why we’ve designed Explore to help you navigate the complexities and make informed decisions effortlessly.

Staying ahead of the curve is a necessity in app marketing. Explore equips you with powerful tools that enable you to uncover market trends and implement user acquisition and organic growth strategies that seamlessly align with the dynamic environment. These tools provide comprehensive insights into your app’s performance and comparative analysis against up to 4 competitors on a single, user-friendly interface. 

With Explore‘s user-friendly interface, you can compare multiple apps side-by-side on a unified dashboard. By providing a holistic view, Explore enables you to understand the strengths and weaknesses of your rivals with ease. However, Explore doesn’t stop simplifying comparison; it also provides insights into the app’s performance. It helps you uncover the reasons behind an app’s growth or decline.

This feature delves into every aspect of user acquisition, offering detailed ASO practices, such as organic category rankings, app metadata analysis, and update frequency tracking. Moreover, it offers valuable information on paid user acquisition. It presents keyword lists that generate top impressions in search result ads, custom product page strategies, and visual ad creatives’ performance across various ad networks. Explore also sheds light on app visibilities, localization performances and delivers a comprehensive app summary to guide your strategic decisions.

Additionally, Explore simplifies the reporting process. With just a single click, you can download and share your analysis, making it easier to communicate your findings for any purpose. 

It’s time to simplify your approach, strategize confidently, and share your success effortlessly; sign up now to experience the new era of competitor and market analysis.

Trace

This feature is designed to transform your app performance analysis. It empowers you to make smarter decisions by providing comprehensive insights into any app’s performance from every angle.

Trace allows you to explore the details of user acquisition, whether it’s through organic growth or paid methods, in a world that is highly competitive. It helps you save time by quickly pinpointing specific changes and activities that affected your app’s growth. The feature summarizes the whole process so you can focus on what matters most: strategic thinking.

Trace also elevates your decision-making capabilities. Gain a holistic view of your app’s store optimization and marketing efforts, leaving no room for guesswork. Trace leads you to make informed decisions on actionable solutions by viewing a comprehensive summary of your app and helps you save time and effort. 

Impact

Impact offers a clear view of the “before” and “after” effects of your UA campaigns, enriching your understanding of the strategic outcomes practically and straightforwardly.

The word knowledge gains another meaning when you’re an app marketer, and Impact is here to provide the knowledge you need. It transforms your UA activities from predictions into a well-informed strategy, enabling you to optimize your app’s performance and achieve results.

Key Takeaways

In a nutshell, Compass combines Explore‘s competitive insights, Trace‘s user acquisition analytics, and Impact’s before-and-after analysis to simplify your journey.

• Say goodbye to manual tracking of KPIs across different countries.
• Identify what your competitors are up to and enhance your app’s organic performance.
• Quickly pinpoint the reasons behind changes in your app’s performance.
• Gain a clear view of your app’s performance, both organic and paid, in one place.
• Analyze your competitors’ ad network choices to guide your budget allocation.
• Understand how industry events or app updates affect your user acquisition metrics.

Save time, make better decisions, and stay ahead of the curve with all Compass provides. It will be your go-to solution and the ultimate guide for achieving app growth that sets sail into success. 

Get a walkthrough of Compass, and let’s navigate, illuminate, and accelerate your app growth journey together. Schedule a demo now to discover more!

The post Compass: Navigating Your App’s Success appeared first on MobileAction.

You might find yourself in need of a marketing agency to handle voice overs and ad scripts. Additionally, you might not feel confident enough to produce video ads in your target audience’s languages. And then you have to consider making numerous variations of your ads to A/B test for effectiveness. But don’t worry, MobileAction has you covered. From generating a custom ad script to the voice over itself, let’s take a closer look at how MobileAction’s new AdCreative Voice Over product can save you valuable time and resources for new video ads.

What Is Voice Over and How Do You Use It?

We just mentioned that video ads are one of the great ways to deliver your messaging to your target audience. And voice-overs can help to facilitate these connections by adding a human touch and making ads more engaging. In addition to delivering new information, voice-overs can also lend credibility and make ads more relevant, persuasive.

When ads both show and tell the message, they are more likely to be effective. By using AdCreative Studio’s Voice Over feature, you can upload your video, generate an ad script, and choose a voice that matches the brand’s tone and personality in just a few clicks.

Here is how you can:

• Upload a video or select a pre-existing video from the MobileAction platform.

• Once your video is uploaded, simply pick your app or another app and click “Next” to set the tone of your video script. If you’re choosing a video from the library, it will be automatically selected.

• Next, our tool will utilize your selected app’s metadata to craft a custom ad script and create a voice-over that effectively conveys the app’s key message.

• Select the language to be used for both the voice-over and the ad script. Browse through our expansive library of AI voices, featuring different languages and accents, and get an instant audio preview before making your selection.

• The MobileAction platform will then generate a captivating ad script. You can also provide prompts to guide the AI in creating a more tailored script. The platform ensures that the text length harmonizes with the video’s timing.
• Give your video a final review, make any necessary adjustments, and then… your brand-new ad will be ready within minutes! You can proceed to download it and start using it for your mobile marketing strategy.

Where Can You Use Your New Ad Creative?

Create multiple ads based on existing ones

How long does it take to craft an ad using AdCreative Studio’s Voice Over feature? A mere 2 to 3 minutes. Consider the speed and simplicity of generating diverse ad variations from an existing one. All you need to do is alter the language or use AI to generate an alternative ad script that resonates with another target audience. 

One of the most useful concepts of Voice Over is that it allows you to experiment with diverse creatives within your campaigns. This enables you to identify the top-performing options, leading to ongoing use of those winning creatives. As a result, this strategic approach contributes to reducing the CPI, optimizing budget allocation, and boosting overall campaign effectiveness.

Localize your ad creatives to reach different user personas and target markets in different languages

As we discussed earlier, you have the flexibility to select from a range of languages and dialects while crafting your ad script and voice over. This seamless feature empowers you to effectively connect with diverse audiences worldwide. Whether you opt to alter the language or the accent to cater to various countries, the process is straightforward. By leveraging the same video and simply adjusting the language, you can generate a multitude of ads tailored for different markets, thereby expanding your reach to a wider array of buyer personas. Craft a message tailored for California and another for Texas, or design one for Spain and another for France.

For example, if you have a gaming app that is performing in different storefronts. Instead of creating multiple ads for each storefront, you can easily leverage Voice Over to adapt your already existing ad to these storefronts. Precisely target your audiences with language and text that resonate with their unique preferences. Reach specific audiences with specific messaging.

Get inspiration from competitors through Voice Over

This holds particular significance, especially for emerging apps. If you find yourself uncertain about your creative concepts or scripts, there’s a savvy approach to crafting your ads using your competitors’ strategies. Utilize the Voice Over feature on the leading creatives from prominent players in your category. As the Voice Over generates a script, you can seamlessly tailor the text to fit your app and its unique features. This could be an excellent starting point for shaping your advertising strategy.

Key Benefits of AdCreative Studio Voice Over

• Our platform offers a simplified ad creation process that saves you valuable time and effort. With just a few steps, you can have a professionally crafted video ad ready to go with high-quality voice-overs that enhance your video ads without the hassle of finding and coordinating with external vendors.

• Quickly and seamlessly generate well-written Voice Over and ad scripts that capture your app’s essence, ensuring your message resonates with your target audience.

• Expanding your reach to audiences that speak different languages gets easier and faster. Quickly create the same video in various languages, allowing you to tap into new markets.

• Video production costs can add up quickly, but not with us. By utilizing our Voice Over feature, you can save significantly on production expenses, freeing up your budget for other marketing initiatives.

• Testing and learning which ad copy performs best for your app is crucial. With our tool, you can experiment with different Voice Over ad scripts to identify what resonates most with your audience, reducing your Cost Per Install.

MobileAction provides comprehensive app store marketing intelligence and seamless AI-powered Apple Search Ads campaign management. Backed by our vast dataset of 5+ million tracked keywords and a library of 70+ million ad creatives from 50+ ad networks, our solutions help you drive more downloads effectively.

If you are ready to take your ad strategies to another level, schedule a demo today to discover more about how Ad Creative Voice Over can improve your business.

This tool is just the first step in the journey of MobileAction’s AdCreative Studio. Stay tuned for more to come.

The post Create New Ads in Seconds With AdCreative Studio’s Voice Over appeared first on MobileAction.

Google App Campaigns Intelligence for Google Play Search Results provides users with actionable insights for:

• Search by App: Search for any app to understand its Google Play search result paid keyword strategy.

• Search by Keyword: Search for any keyword to learn which apps are generating the most paid impressions for that Google Play search result.

• Search by Competitor: Compare your paid keywords to your competitors’ on a single page to uncover new keyword opportunities.

• Top Advertisers: See which apps are gaining the most visibility from their Google Play search result ads.

With MobileAction’s Google App Campaigns Intelligence you’ll be able to identify untapped market opportunities, benchmark your performance against competitors’ strategies, generate reports and visualizations for data-driven reporting, and generate actionable insights to unlock your app’s true growth potential.

Next Steps for Upleveling Your Own Marketing Strategy

MobileAction provides comprehensive app store marketing intelligence and seamless AI-powered Apple Search Ads campaign management. Backed by our vast dataset of 5+ million tracked keywords and a library of 70+ million ad creatives from 50+ ad networks, our solutions help you drive more downloads effectively. Maximize your app’s success and make data-driven decisions with the MobileAction platform.

Learn more about how you can transform your mobile marketing strategy with our AdCreative Studio.

Want to see how the premier mobile UA optimization platform can help you improve your business? Schedule a demo today!

The post Unlock New Ad Insights With Google App Campaigns Intelligence appeared first on MobileAction.

The Importance of Keyword Research in App Store Optimization

ASO is a process that aims to increase the visibility of your app as well as your conversion rates by a set of different practices. It’s crucial for  mobile app success, as it directly impacts your app’s visibility and organic downloads. One of the key aspects of ASO is keyword research, which involves identifying and utilizing the most effective keywords in your app’s metadata and listing items. This process enables your app to rank higher in relevant searches and outshine your competitors.

The Challenges of Keyword Research

Keyword research is a vital but often time-consuming and complex task. ASO managers typically have to delve into competitor analysis, explore app descriptions, and consider auto-suggestions from the app stores to compile a comprehensive keyword pool. This process can be daunting and overwhelming, making it difficult to identify the best keywords for your app.

Introducing the AI Keyword Generator: Simplifying Your Research Process

Our new AI Keyword Generator harnesses the power of AI to streamline and enhance your keyword research efforts. With this tool, you can bid farewell to the laborious task of manually collecting and analyzing keywords to create a substantial keyword pool. Let’s take a look at the features and functionalities that make this tool a game-changer for the mobile marketing community:

1. AI-Powered Keyword Generation: The AI Keyword Generator generates a vast array of relevant and beneficial keywords for your app. Simply input your app title and let the AI handle the rest.
2. Extensive Keyword Database: Our tool taps into a vast database of keywords, covering a wide range of app categories and user intents. This expansive collection ensures that you have access to a rich variety of keywords to suit your app’s unique requirements.
3. Comprehensive Keyword Analysis: The AI Keyword Generator not only provides keyword suggestions but also offers in-depth analysis for each suggested keyword. You’ll receive valuable insights such as search score, rank, relevancy score, chance score, and difficulty, enabling you to make informed decisions about the keywords you choose to optimize your app’s metadata.
4. Integration with MobileAction Freemium Plan: As a MobileAction user, you can seamlessly incorporate the AI Keyword Generator into your existing workflow. This integration ensures a cohesive experience, allowing you to leverage the full potential of MobileAction’s ASO tools. Additionally, when you sign up for more, you gain access to our powerful keyword research module, keyword suggestions, keyword explorer, keyword tracking, and store management features.

The Benefits of the AI Keyword Generator

The AI Keyword Generator revolutionizes the way you approach keyword research and enhances your ASO strategy. Here are the key benefits you can expect from this powerful tool:

• Save Time and Effort: The AI-powered generator automates the process, significantly reducing the time and effort required to uncover valuable keywords for your app.

• Discover Hidden Opportunities: Our tool goes beyond the obvious keywords and helps you discover new and untapped opportunities. By leveraging the advanced capabilities of AI, you can find unique and niche keywords that have the potential to skyrocket your app’s visibility.

• Improve Search Rankings: The AI Keyword Generator empowers you to optimize your app’s metadata and listing items with precision. By incorporating the most relevant and beneficial keywords, you can improve your app’s search rankings, increase organic traffic, and gain a competitive edge in the app stores.

Schedule a demo today to learn more about the AI Keyword Generator. Also, read our latest blog post which is also about our newest tool.

Transform your keyword research and elevate your app’s discoverability with the AI Keyword Generator. Unleash the power of AI and make your app shine in the app stores!

The post Introducing the AI Keyword Generator: Revolutionizing ASO and Keyword Research appeared first on MobileAction.

Next Steps for Upleveling Your Marketing Strategy

MobileAction provides comprehensive app store marketing intelligence and seamless AI-powered Apple Search Ads campaign management. Backed by our vast dataset of 5+ million tracked keywords and a library of 70+ million ad creatives from 50+ ad networks, our solutions help you drive more downloads effectively. Maximize your app’s success and make data-driven decisions with the MobileAction platform.

Learn more about how you can transform your mobile marketing strategy with our AdCreative Studio.

Want to see how the premier mobile UA optimization platform can help you improve your business? Schedule a demo today!

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